There's a strange deja vu in Amazon.com's announcement that they won't sell print-on-demand titles unless they are printed at BookSurge. Book publishers got out of the printing business decades ago, because book publishing is a seasonal business. Publishers couldn't afford to tie up their capital in factories that for half the year were idle (or contracted out to do competitors' work). The value proposition of Amazon isn't the merchandise. They sell convenience, the ease of shopping for books, music, movies, cameras, and golf clubs all in one place, and getting them delivered to your door quickly. They're successful because they put their resources into the buyer experience. They let other people invest in factories, warehouses, and inventory. Amazon might have saved itself a lot of trouble by reading Charlie Rheault's fine little book about The Riverside Press (you can even buy it on Amazon). They might have learned to let go of assets that are so expensive you have to bully your customers and business partners into paying for them.
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1 comments:
There's a strange deja vu in Amazon.com's announcement that they won't sell print-on-demand titles unless they are printed at BookSurge. Book publishers got out of the printing business decades ago, because book publishing is a seasonal business. Publishers couldn't afford to tie up their capital in factories that for half the year were idle (or contracted out to do competitors' work).
The value proposition of Amazon isn't the merchandise. They sell convenience, the ease of shopping for books, music, movies, cameras, and golf clubs all in one place, and getting them delivered to your door quickly. They're successful because they put their resources into the buyer experience. They let other people invest in factories, warehouses, and inventory.
Amazon might have saved itself a lot of trouble by reading Charlie Rheault's fine little book about The Riverside Press (you can even buy it on Amazon). They might have learned to let go of assets that are so expensive you have to bully your customers and business partners into paying for them.
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